Entrepeneurship is the capability to be an entrepeneur. Beyond that idea is an ideology that a person's business action results in industrial growth or technical advances, making that person a leader in economic world.
Cost structures
Assumption
(per
box of Nosk which contained 2 pieces of Nosk)
Ø Original
price /floor price = RM 5
Ø Commission
for supplier = RM 2
Ø Rent = around
RM 3 /box displayed
Ø Allocation
for key activities = around RM 3/box sold
Ø Total = RM
13/box
Key Partners
1)
Hospitals and clinics
Since
hospitals is a place where various disease are being exposed to patients, using
Nosk should become one of their necessity in improving their condition. We can
become their supplier since Nosk should be worn not only by patients but to
hospital staffs as well.
2)
Pharmacy
Nosk is one of health-related products so, it is
suitable to be sold in pharmacies. Beside not having chemicals contained, Nosk
has also won many international awards such as 2007 IFIA ECO Prize, 2008 GENEN
VA GOLD Medal, 2007 Germany Gold Medal and etc. Hence, if it is approved by our
ministry of health, this product can be freely displayed and sold in any
pharmacies
3)
Stores or Shops
Nosk is
a very handy product and it is suitable to be displayed anywhere. Since not
many places have pharmacies, for the sake of customer’s convenient, they can go
to the nearest store to find and purchase our product.
Key activities
1)
Exhibition
Exhibition
can be done all over the country whether it is attached to other events or we
can create the event for Nosk’s exhibition ourselves. During the exhibition, we
can even distribute some samples to the public to gain their awareness about
the existence of this product, and we can explain the details.
2)
Exposures
During
universities, graduation for example , we can grab the opportunities to open a
booth to expose to the students, parents, lecturers and the communities about
Nosk. We can attract them by giving a simple speech and descriptions about Nosk
and sell them at a special price. Besides, we can even go for a trip to schools
to give some speech to the students and relocate some of our products to give
to the students for free for them to try on. We can even do the ‘Question and
Answer’ session to help them answering their enquiries and improve our
services.
3)
Sponsorship and Scholarship
After
our product become a big hit , we can become a sponsor to some big events to
create names, making our product more popular than ever. We can even give some
selected smart students who are taking business course to continue their
further studies and then contribute to our company. Therefore we can also gain
outstanding human resources to ensure the continuity of our product in business
industry and our efficiency can always be improved with their fresh, new and
bright ideas.
Key Resources
·
The sources are necessary to
support and sustain the business. Key resources can be in terms of human,
intellectual, financial and physical.
· Asthma and Allergy Foundation
of America is one of the organization that can be both benefit for Nosk
socially and at the same time promoting Nosk.
· For our product, Nosk to fulfil
the requirement of our customer, a team of researches and designers is required
to find the most suitable material for Nosk and design for perfect fit to
people of all ages especially for 12-years old and above. How Nosk is designed,
manufactured and distributed is also determined by group of people.
· Strong bonds and well-selected
channel retailers might be the key resources to a packaged goods like Nosk.
· We also have to reconceived our
supplier strategy choosing to outsource the highest percentages of Nosk’s
material and use fewer vendors to reduce the transaction cost and achieve
better economies of scale.
Revenue Stream
·
Asset sale
By selling our ownership rights
to physical good
For example (in Wikipedia) :
Wal-Mart
· Subscription fees
When a customer pay to have
access to a product or a service. Our products can be subscribed by industrial
construction company. Nosk can simply filters out any dust and chemical particles
that may be breathed in thus making the workers susceptible to infection.
· Advertising
This revenue is generated from
charging gees for product advertising. By advertising Nosk to increase strategy
marketing for Nosk, advertising is necessary.
Customer Relationship
· How to expose our product and
promote them to the public?
1) Promotion
As this product is still very
fresh and new to our country , we will be doing special promotion such as a
certain percent of discount and buy a certain number of boxes, customer will
get another one for free. The purpose of this promotion is to let customer try
our products at a very low price to gain their trust to continuously purchase
our product even at its normal price.
2) Exhibition
We will frequently do the
exhibition and explanations regarding Nosk at chosen venues such as
universities, schools as well as at other health events.
3) Advertisement
Allocation for advertisement
will also be put aside to attract customers through our flyers , television ,
online medias , magazines, newspapers and etc. This is to make our product gets
popular among Malaysians.
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